Fragrance Dynamics today announced a collaboration with the artist Michael Bublé to create a Michael Bublé fragrance for women in 2016. Bublé, a multi platinum, multi award winning recording artist and global superstar will work alongside his label, Warner Bros. Records, his management company Bruce Allen Talent and Fragrance Dynamics in the development and unveiling of the new fragrance.
Commented Bublé: “It’s no secret that I’m a hopeless romantic which is reflected in the music I write, the songs I sing and the shows I’ve performed around the world. I wanted to collaborate on creating a fragrance that represents the same sentiments as my music. I’ve always loved fine fragrance and once I committed to this endeavour, I immersed myself in learning the fascinating process of what it takes to actually create just the right scent along with unique packaging that reflects my taste and imagination of the perfect romantic fragrance. Working with a world-class perfumer coupled with the marketing expertise of my team, we have designed a beautiful fragrance that I feel proud to have my name on.”
Mike Edwards, Managing Director of Fragrance Dynamics added: “Michael is the embodiment of romance and passion.. He is everything a fragrance is trying to communicate and we’re thrilled he’s partnered with us. A fragrance is a dream in a bottle and we hope to bottle a little bit of Michael in his premium debut line. Together, our goal is to develop an incredibly beautiful fragrance – exceptional in every aspect – that captures as only Michael can, the feeling of love”.
Fragrance Dynamics is a new company with an astoundingly talented team who has been responsible for some of the industry’s most successful fragrances. The company founder Mike Edwards previously worked on the best selling fragrances for One Direction and Cristiano Ronaldo.
Tapping into Michael’s large female fan base, his first fragrance will be for women. The bottle design will be contemporary and the fragrance scent – deep, sensual and aromatic in tone. The yet to be named fragrance will be available globally in leading retail stores mid 2016. Its launch will be supported by a global campaign that’s spearheaded from the US and UK by Fragrance Dynamics with support from entertainment marketing agency Harmonic.
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