Fragrance Dynamics moves to new offices in the London area of Marylebone.

Fragrance Dynamics are pleased to announce the opening of their new head office in Wimpole Street, Marylebone, London

Head Office Wimpole StreetThe move takes place after the successful launch of By Invitation; the female fine fragrance by Michael Buble. The newly refurbished offices are based in a magnificent landmark office building designed by James S. Wilson and William Wallace in the late 19th century. The building which is a grand Victorian Baroque offering an oasis of calm offered with the luxury of being close to the fashionable Bond Street and the energy of Oxford Street, giving the best of both worlds.


Interesting facts about Wimpole Street:
Home to a few celebrities, such as Paul McCartney, who lived at the home of the Asher family. Paul and John Lennon wrote here the hit songs ‘I want to hold your hand’ and ‘yesterday’.

Also, Wimpole Street was home to the famous poet, Elizabeth Barrett where the street became famous from the play ‘The Barrett’s of Wimpole Street’ based on her courtship with Robert Browning.

In Virginia Woolf’s biography ‘Flush: A biography’ she memorably describes Wimpole Street as “It is the most august of London streets, the most impersonal. Indeed, when the world seems tumbling to ruin, and civilisation rocks on its foundations, one has only to go to Wimpole Street”

Global superstar Michael Bublé to launch debut female fragrance in 2016

Michael BubléFragrance Dynamics today announced a collaboration with the artist Michael Bublé to create a Michael Bublé fragrance for women in 2016.  Bublé, a multi platinum, multi award winning recording artist and global superstar will work alongside his label, Warner Bros. Records, his management company Bruce Allen Talent and Fragrance Dynamics in the development and unveiling of the new fragrance.

Commented Bublé:  “It’s no secret that I’m a hopeless romantic which is reflected in the music I write, the songs I sing and the shows I’ve performed around the world. I wanted to collaborate on creating a fragrance that represents the same sentiments as my music.  I’ve always loved fine fragrance and once I committed to this endeavour, I immersed myself in learning the fascinating process of what it takes to actually create just the right scent along with unique packaging that reflects my taste and imagination of the perfect romantic fragrance.  Working with a world-class perfumer coupled with the marketing expertise of my team, we have designed a beautiful fragrance that I feel proud to have my name on.”

Fragrance Dynamics is a new company with an astoundingly talented team who has been responsible for some of the industry’s most successful fragrances.

Tapping into Michael’s large female fan base, his first fragrance will be for women.  The bottle design will be contemporary and the fragrance scent – deep, sensual and aromatic in tone.  The yet to be named fragrance will be available globally in leading retail stores mid 2016.  Its launch will be supported by a global campaign that’s spearheaded from the US and UK by Fragrance Dynamics with support from entertainment marketing agency Harmonic.

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