With over 30 years experience in the beauty industry, our leadership team has been responsible for creating some of the world’s most successful fragrance products of all time.
Founder & Managing Director
Fragrance Dynamics founder, Mike Edwards, has launched some of the world’s most successful and iconic celebrity fragrance brands. His most recent achievements include Cristiano Ronaldo’s debut fragrance ‘Legacy’ as well as One Direction’s record-breaking multiple fragrance launches. With over 30 years experience in the perfume industry, Mike has held senior leadership positions for companies such as Revlon, Coty and Unilever.
Operations & Technical Director
David has worked in senior international sales and management roles for some of the world’s largest fragrance companies throughout his career. He was director of European Mideast & African developing markets for Givaudan – the world’s No. 1 fragrance creator and manufacturer; and globally responsible for Symrise’s business with L’Oreal. Most recently, David was part of the team that created the innovative US prestige fragrance website Jasmine.com.
After graduating from Cambridge University, Ross began his career providing strategy and diligence consultancy to large and mid-cap Private Equity houses while at PricewaterhouseCoopers. He set up his own consultancy in 2005 helping smaller PE firms improve investments. More recently he was a Fund Manager for award-winning Octopus Investments where he managed £165m of EIS funds in the sports/entertainment space and a £220m debt portfolio.